In China, you will often hear the word "萌 (méng)" used in daily life or while watching the news or TV. The word "萌 (méng)" means to sprout and is the symbol of spring. From this, the meaning of "萌 (méng)" has been extended and used to describe young girls who are attractive and give us the feeling of the coming of Spring.
But currently "萌 (méng)" is usually used to say "cute”. The term originated from the animation industry. In the animation industry it is used as a lingua franca to refer to young, innocent and beautiful little girls. But now this word has been expanded to describe all the beautiful and cute young girls and boys.
Now in the entertainment industry, the phrase "卖萌 (màiméng)" is usually used. It is a verb and means to "pretend to be cute" to attract the audience and fans. The word "卖 (mài)" literally means to sell, but here it is the short form of "卖弄 (màīnong)" meaning to show off.
Examples:
1. 他 在这个电影里 演的角色好萌啊，我们都很喜欢！
Tā zài zhège diànyǐng lǐ yǎn de juésè hǎo méng a, wǒmen
dōu hěn xǐhuan.
The role he played in the movie was really cute;we all liked it!
2. 五岁的女儿穿着粉色的裙子，一 上 台就 萌翻全场。
Wǔ suì de nǚ'ér chuānzhe fěnsè de qúnzi, yí shàng tái jiù
méng fān quánchǎng.
My 5-year-old daughter is so cute when she wears her pink
skirt. The entire audience cannot help applauding her when
she comes out on the stage.
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